Search Engine Optimization

To achieve the best overall, long-term search engine positioning, three components must be present on your web site:

1. Content component (Your web page text.)
2. Link component (How you link your pages together.)
3. Link Popularity component (The in-bound links to your site.)

1) The Content Component

The most important part of the content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site on the search engines, your web pages must contain keyword phrases that match the phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research.

2) The Link Component - Internal Linking

The strategy of placing keyword-rich text on your web pages is useless if the search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site's search engine positioning. Be sure to link your pages together with your keywords within your links.

3) The Link Popularity Component - Acquiring In-Bound Links

The "Link Popularity" or Google "Page Rank" (PR) component of a search engine algorithm analyzes how many web sites link to your website.

95% of the battle of getting high rankings at the search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered the search engine market, all the major Search Engines have started using links as the primary way they rank web sites. This is known as your web site's "Link Popularity" or in Google's case it's called "PageRank" or "PR."

Search Engine Marketing

The number of World Wide Web users increases significantly every day. Both the public and private sectors have embraced it as an invaluable tool for finding information and doing business. The Internet has quickly become an important medium that business cannot afford to ignore. Most people search for specific information each time they log on to the Internet and they log on numerous times each day. Most importantly, they use search engines over 75% of the time to find the information they are looking for. Therefore, it is paramount that Web sites are optimized so they will rank well with the top search engines. Just because a Web site looks good doesn't guarantee that people will come. Your site needs to be marketed in a way that generates traffic.

In their search for information, people also use directories such as Yahoo!, follow links, hear from friends, and use Web site addresses found in the media. All of these forms of Internet marketing are important. We can help you develop and implement a marketing campaign that best suit your needs and utilizes a wide array of Internet marketing techniques to build traffic. Please follow any of the links on the left to see the marketing services we provide, or fill out our survey and we will contact you to begin a campaign right away.

Search Engine Submission

Impel offers search engine submission as part of its search engine optimization packages.. Our search engine submission package will get your site listed in all the major directories and search engines with the proper optimized descriptions. We target the major engines and also the smaller important ones that benefit a sites ranking.

Free One time submission (For our existing clients):

Keyword research and development

• Creation of search engine optimized Meta tags
• Editing of your existing pages to update/insert Meta tags
• Optimization of up to 2 pages (textual edits to existing pages)
• Submission to over 90 of the top global and international search engines

Contact us today for pricing plans based on your business needs.